Christian Bartens is passionate about the power of data and how it can help shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, he established Datalicious in 2007, a new breed of agency that drives return on advertising spend for its clients through actionable insights based on solid data analysis.
As a data evangelist and pioneer in digital marketing and web analytics, Christian is lecturing at the University of Sydney and has spoken at various industry events and conferences about the power of data in optimising marketing communications. He works closely with leading solution providers such as Omniture, Hitwise and Google and regularly gets invited to customer advisory boards and beta testing programs.
Originally from Germany, Christian has worked with some of Europe’s leading mobile and digital technology companies before coming to Australia to study at the University of Queensland. Upon completion of his studies, Christian went to work for Tourism Australia in London and Sydney, defining the rganisation’s web analytics strategy and integrated global search marketing campaign.